Customer retention is vital for all airlines, as they seek to encourage passengers to remain loyal when booking their next flights. However, with fierce competition within the sector, each airline must work hard to improve their services for their passengers in order to build long term relationship. Ultimately, they need to enjoy their overall experience when using the airline and to achieve this requires a number of elements to come together. One such element is (IFE); a high quality IFE offering can play a major role in leaving passengers happy with the experience they’ve received.
From in-flight movies and TV shows to audio books and music, there are lots of options available to airlines wanting to entertain their passengers. Whether your focus is on increasing on-board revenues or improving passenger satisfaction, the right in-flight entertainment service can be a major driver in helping your airline reach its targets.
But, with so many options available, which in-flight entertainment solutions should you choose? One of the best ways of providing your passengers with engaging entertainment is by showing the latest blockbuster releases. Documentaries are another popular option for the more discerning flier who wants to learn while up in the skies. Some in-flight entertainment providers can supply a range of music channels for airlines to broadcast, including music videos and custom-made music playlists. For business travelers wanting to stay abreast of the latest deals, takeovers and developments, an audio solution covering business news may be the perfect option.
Where flights are particularly long, passengers can become tired and restless. However, a good in-flight entertainment package will help focus their attention and make the flight time feel much shorter. Thus the benefits of this are:
By providing passengers with an enjoyable in-flight experience, they are more likely to use your airline in the future.
If any passengers are nervous fliers, an interesting and diverse entertainment offering will help to distract them from their concerns and enjoy the flight.
Your airline could also use the on-screen opportunities to promote its range of duty free goods, food and beverages to help maximize sales.
Rental of headsets to passengers so they can enjoy in-flight entertainment can also prove to be a useful source of revenue.
In-flight entertainment plays a pivotal role in building and maintaining long-term relationships between airlines and their passengers. The impact it has on the latter’s overall flight experience is often a key driver in them choosing to fly with a particular airline. It’s the major reason many airlines invest so heavily in their in-flight entertainment offering.